Any organisation’s or venture’s main concern is to bring in traffic and SEO is one of the few efficient ways to go about it. Though there are other paid measures that could achieve this goal, with SEO an important and cost-effective organic growth strategy can...
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The internet never forgets. When digital marketing goes awry, your brand is tried in the court of public opinion. In this era of immense competition, digital media is playing a crucial role in the corporate world. Research shows that 64% of people use social media channels to...
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If you are a shrewd marketer, you’ll know that people nowadays don’t just go online; they literally live online – reaching for the nearest device the moment that they want to know, do or buy something. Being where potential customers are means promoting your business...
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Did you know that 72% of consumers who do a local search on their smartphone visit a store within a day? Same with 34% of consumers who conduct a search on a computer or tablet! Before we delve further into telling you what SEO is...
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Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences. But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Imagine being able to reach the specific groups of Instagram users...
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Let’s get one thing straight here…there is a massive demand for Google Adwords professionals in the marketplace, sadly there are not so many Adwords experts to fill those openings. We hope to change this by making you an Google Adwords guru! So, what is Google Adwords? Google...
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It’s absolutely right in the sense that all entrepreneurs are using digital technology to build, launch and grow their businesses. And why not? After all, India is now being touted increasingly as a destination for innovation and digital transformation. Thanks to initiatives like 'Startup India' and 'Digital India', there’s...
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Why a career in Digital Marketing? As this article is being written, the number of internet users across the globe is 3,567,365, 887 and counting of course. Even in India, fueled by internet penetration in rural areas, the number of internet users is set to...
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I’d read Leo Burnett’s words somewhere once that’d said, “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” His words had got me thinking…is advertising really that important? In the digital cocoon that we live in, how many...
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Search engine optimization (SEO) and search engine marketing (SEM) can be a confusing concept to grasp. Is there even a difference between them? Both terms are often used interchangeably, which makes matters even worse. It is important to understand SEO & SEM Difference. SEM – an...
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