With 81 percent of consumers using the internet to research purchases before making them, it’s easy to see why social proof is the new marketing. With so much information on the internet, it can be difficult for customers to know who to trust. This is where...
Continue Reading
According to a recent study, 96% of students with internet access report using social networking technologies and 59% of schools say their students use social networking for educational purposes. More and more teachers and professors are incorporating social media into their classrooms to engage students...
Continue Reading
Arvind Mishra had been on the side lines all his life. He was a paan wala assumed to be an inferior when it came to his sense of business acumen. Little did they know that Arvind was not one to be meddled with, he was...
Continue Reading
The changing approach to reach the target consumer, has not changed the value for blogging. Despite the emergence of new content formats and features, your blog remains central to effective content marketing. Also known to be number one in generating organic traffic. It is typically the...
Continue Reading
It is not just contacts, but the right contacts which you need to excel in any field, LinkedIn helps you build that contact base. With new features being rolled out by LinkedIn to ease the processing of generating leads, Like, Lead Gen Forms. LinkedIn says 80% of...
Continue Reading
If you are part of a start-up, for that matter any business, you know there isn’t enough time, money or human resources to go around. One thing which you are not allowed to do is - settle down. There’s something always happening around you offering...
Continue Reading
The internet never forgets. When digital marketing goes awry, your brand is tried in the court of public opinion. In this era of immense competition, digital media is playing a crucial role in the corporate world. Research shows that 64% of people use social media channels to...
Continue Reading
A lot is happening in the world of video marketing, for instance, live-streaming will become even bigger in 2018: 82% of consumers prefer live videos over other types of social posts and 65% of those who don't currently use video, say they plan to start in 2018....
Continue Reading
From cynical and brilliant Siri to Tesla’s self-driving cars to Google AI that can learn video games in mere hours, Artificial Intelligence a.k.a is revolutionizing industries one at a time. What do you think AI’s next target in 2018 will be? Without a streak of...
Continue Reading
Just how dominant a business tool was social media in 2017? Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago. Its mobile ads are so popular that the platform is actually starting to run out of space for them, even though they’re charging...
Continue Reading