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If you have big dreams for your brand, which we are sure you do but somewhere lack the competence and motivation to accomplish that dream, you lack the skill to incorporate competitive strategy. The latter is the strategic thinking applied to managerial situations.

Our course will help you understand how to gain an edge over your competition. The specialization is intended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Learners with any backgrounds will gain valuable additional business insights complementing their existing knowledge.

Participants will learn to understand and analyze…

  • Behavior of organizations in situations in which strategic decisions are interdependent
  • Strategies to build up and maintain a customer base
  • Internal workings of an organization as well as its interaction with the outside world, i.e. partners, supporters and competitors
  • The design of an effective organization that can compete, grow and adjust flexibly to different environments

This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you.

Course Curriculum

Situation Analysis
Situation Analysis 00:06:00
Learn to track competition
Learn To Track Competition 00:07:00
Defining strategy and Strategic marketing
Defining Strategy And Strategic Marketing 00:06:00
Creating competitive advantage for your startup
Creating Competitive Advantage For Your Startup 00:07:00
Implementation marketing plans
Implementation Marketing Plans 00:07:00

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