Did you know that with over 460 million internet users, India is the 2nd largest online market only after China? By 2021, this number is set to touch 635.8 million! We all know how Digital Marketing today is an important and intrinsic part of our lives. From personal to professional use, digital marketing is a playground for individuals to keep themselves updated with what’s happening across the world and for businesses to network with potential clients, thus helping them grow dramatically.
With the unfolding of modern technologies, businesses are doing all that they can to match up the pace. Businesses are amplifying existing marketing strategies with digital advertising technique.
- Understand How Digital Marketing Really Works
- Acquire the right skills
- Make yourself industry ready
Learning Objectives
- Everything you need to create a powerful online marketing presence.With this course you will learn what works and what does not with online digital marketing and where to spend your time and effort.
- Practical training along with academic knowledge. Apply theoretical concepts on real world problems.
- You will also learn how to drive traffic to your website using Digital Marketing and how to create content that will bring people to your site.
- Validated and taught by industry professionals & experts. Learn from the best digital marketing practitioners.
- Gain holistic understanding of the current digital landscape to drive ROI and growth for your business.
Key Topics Covered
- Introduction to Digital Marketing
- Digital & Traditional marketing
- Search Engine Optimization (SEO) & How it works
- Google Adwords & How it works
- Google Analytics & its Overview
- Google Webmaster Tools
- Social Media & Overview
- Email Marketing
- Digital Marketing – Lead Generation
- Digital Marketing – Content Marketing & Strategy
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