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Did you know that with over 460 million internet users, India is the 2nd largest online market only after China? By 2021, this number is set to touch 635.8 million! We all know how Digital Marketing today is an important and intrinsic part of our lives. From personal to professional use, digital marketing is a playground for individuals to keep themselves updated with what’s happening across the world and for businesses to network with potential clients, thus helping them grow dramatically.

With the unfolding of modern technologies, businesses are doing all that they can to match up the pace. Businesses are amplifying existing marketing strategies with digital advertising technique.
  • Understand How Digital Marketing Really Works
  • Acquire the right skills
  • Make yourself industry ready

Learning Objectives

  • Everything you need to create a powerful online marketing presence.With this course you will learn what works and what does not with online digital marketing and where to spend your time and effort.
  • Practical training along with academic knowledge. Apply theoretical concepts on real world problems.
  • You will also learn how to drive traffic to your website using Digital Marketing and how to create content that will bring people to your site.
  • Validated and taught by industry professionals & experts. Learn from the best digital marketing practitioners.
  • Gain holistic understanding of the current digital landscape to drive ROI and growth for your business.

Key Topics Covered

  • Introduction to Digital Marketing
  • Digital & Traditional marketing
  • Search Engine Optimization (SEO) & How it works
  • Google Adwords & How it works
  • Google Analytics & its Overview
  • Google Webmaster Tools
  • Social Media & Overview
  • Email Marketing
  • Digital Marketing – Lead Generation
  • Digital Marketing – Content Marketing & Strategy

Course Curriculum

Introduction to Digital Marketing
Introduction to Digital Marketing Video Details 00:02:00
This video talks about Marketing & gives a overview of Digital Marketing delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Introduction – Digital Marketing Details 00:08:00
Introduction to Digital Marketing
Digital Marketing Overview Details 00:00:00
Digital Marketing vs Traditional Marketing Details 00:07:00
Know about Digital Marketing vs Traditional Marketing
Digital Marketing Process Details 00:08:00
Digital Marketing Process
Targeting in Digital Marketing Details 00:07:00
Targeting in Digital Marketing
Search Engine Optimization
What is Search Engine Optimization or SEO? Details 00:07:00
What is Search Engine Optimization or SEO?
How Search Engines Work? Details 00:08:00
How Search Engines Work?
What are Search Engines, Search Crawlers & Search Bots? Details 00:09:00
What are Search Engines, Search Crawlers & Search Bots?
What is Onpage SEO & Offpage SEO? Details 00:09:00
What is Onpage SEO & Offpage SEO?
Ethical & Unethical SEO Details 00:08:00
Ethical & Unethical SEO
Understanding Search Engine Result Page Details 00:08:00
Understanding Search Engine Result Page
Keyword Research – Using Google Keyword Tools Details 00:09:00
Keyword Research - Using Google Keyword Tools
Long Tail Keywords & their importance Details 00:07:00
Long Tail Keywords & their importance
Manual Keyword Analysis SEO Techniques Details 00:10:00
Manual Keyword Analysis SEO Techniques
Shortlist & Final Keyword Selection Details 00:08:00
Shortlist & Final Keyword Selection
On-page – Page Title, Meta Description, Robots, Header Optimization Details 00:00:00
Onpage Search Engine Optimized Content Writing & Optimization Details 00:08:00
Onpage Search Engine Optimized Content Writing & Optimization
Onpage Link Title & Anchor Text Optimization Details 00:08:00
Onpage Link Title & Anchor Text Optimization
On page Image Name & Image Alt Optimization Details 00:07:00
On page Image Name & Image Alt Optimization
On page – SEO friendly Website Structure & Layout Optimization Details 00:08:00
On page - SEO friendly Website Structure & Layout Optimization
What are Inbound Links or Backlinks Details 00:08:00
What are Inbound Links or Backlinks
Different types of backlinks Details 00:07:00
Different types of backlinks
Nofollow & Dofollow links & their differences Details 00:08:00
Nofollow & Dofollow links & their differences
Various Link building Techniques Details 00:08:00
Various Link building Techniques
Site audit using different SEO tools Details 00:07:00
Site audit using different SEO tools
Blogging for SEO – How it can help Details 00:06:00
Blogging for SEO - How it can help
Google Webmaster
Google Webmaster Overview Details 00:08:00
Google Webmaster Overview
How to add a site in Google Webmaster Details 00:06:00
How to add a site in Google Webmaster
Webmaster Dashboard Details 00:07:00
Webmaster Dashboard
Improve On-page SEO Details 00:07:00
Improve On-page SEO
Search Traffic & Google Index Details 00:06:00
Search Traffic & Google Index
Crawl Errors Details 00:07:00
Crawl Errors
Google Analytics
Google Analytics Overview Details 00:07:00
Google Analytics Overview
In page Google Analytics Details 00:00:00
Setup Google Analytics Details 00:07:00
Setup Google Analytics
Linking Analytics to Google Adwords Details 00:08:00
Linking Analytics to Google Adwords
Audience Analysis Details 00:07:00
Audience Analysis
Google Analytics Acquisition Details 00:06:00
Google Analytics Acquisition
Google Analytics Behaviour Details 00:07:00
Google Analytics Behaviour
Google Analytics Conversions Details 00:06:00
Google Analytics Conversions
Creating Custom Reports Details 00:06:00
Creating Custom Reports
Google Adwords
AdWords Overview Details 00:00:00
AdWords Search Campaign Setup Details 00:07:00
AdWords Search Campaign Setup
AdWords Display Campaign Setup Details 00:08:00
AdWords Display Campaign Setup
AdWords Video, Shopping, App Campaigns Details 00:08:00
AdWords Video, Shopping, App Campaigns
Keyword Match Types Details 00:06:00
Keyword Match Types
Ad extension Details 00:06:00
Ad extension
Remarketing Details 00:07:00
Remarketing
Optimizing the SEM Campaign Details 00:06:00
Optimizing the SEM Campaign
Google Adwords – Reports Details 00:07:00
Google Adwords - Reports
Social Media
Overview of Social Media Details 00:07:00
Overview of Social Media
Facebook Overview Details 00:06:00
Facebook Overview
Setting up Facebook Page Details 00:06:00
Setting up Facebook Page
How to create Engaging Post on Facebook Details 00:05:00
How to create Engaging Post on Facebook
Advertising on Facebook Details 00:10:00
Advertising on Facebook
Creating events on Facebook Details 00:09:00
Creating events on Facebook
Overview Twitter Details 00:06:00
Overview Twitter
Twitter Posting Details 00:06:00
Twitter Posting
Retweet on Twitter Details 00:08:00
Retweet on Twitter
Twitter Hashtags Details 00:07:00
Twitter Hashtags
Twitter Tools Details 00:07:00
LinkedIn Overview Details 00:07:00
LinkedIn Overview
LinkedIn Groups Details 00:07:00
LinkedIn Groups
Creating LinkedIn Company Pages Details 00:07:00
Creating LinkedIn Company Pages
Linkedin Ads Creation Details 00:07:00
Linkedin Ads Creation
YouTube Channel Creation and Customization Details 00:07:00
YouTube Channel Creation and Customization
YouTube video SEO Details 00:08:00
YouTube video SEO
Email Marketing
Email Marketing: Introduction & Importance Details 00:07:00
Email Marketing: Introduction & Importance
Best Practices to increase Open Rates Details 00:06:00
Best Practices to increase Open Rates
Best Practices to increase click rates Details 00:07:00
Introduction & Signup to Email Tool Mailchimp Details 00:07:00
Creating & Publishing basic website form Details 00:06:00
Setup Mail account – Adding Email ID, contact Address, Adding Subscribers Details 00:06:00
How to Create Newsletter Details 00:07:00
How to create Autoresponders Details 00:07:00
Lead Generation
How to design a landing page Details 00:07:00
Design Landing Page using Instapage Details 00:07:00
AB Testing & publishing Landing page Details 00:08:00
Content Marketing & Strategy
What is Content Marketing Details 00:07:00
How to choose the right Digital Marketing Strategy Details 00:07:00

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  • 2,000.00
  • 90 Days
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