Did you know that with over 460 million internet users, India is the 2nd largest online market only after China? By 2021, this number is set to touch 635.8 million! We all know how Digital Marketing today is an important and intrinsic part of our lives. From personal to professional use, digital marketing is a playground for individuals to keep themselves updated with what’s happening across the world and for businesses to network with potential clients, thus helping them grow dramatically. With such massive internet population, comes massive opportunities in online advertising for businesses to grow at a rapid rate and individuals to learn the trade and be industry ready!
We, at the Digital Leadership Institute are dedicated to deliver one of the most hands-on Google AdWords courses where our entire emphasis is on equipping students, working professionals as well as entrepreneurs a simulated experience of the digital world. Every participant will be able to not only learn but network with some of the best Digital minds in the country.
- Fast track your career, ace Google AdWords.
- Practical training along with academic knowledge. Apply theoretical concepts on real world problems.
- Get certification from Google. Enhance your employability quotient with digital skills.
- Validated and taught by industry professionals & experts. Learn from the best digital marketing practitioners.
- Get industry exposure by working on relevant industry case studies.
- Gain holistic understanding of the current digital landscape to drive ROI and growth for your business.
Course Curriculum
Section 1 : Introduction | |||
Importance of Digital Marketing | 00:04:00 | ||
Know the reasons why you should learn Digital Marketing today. | |||
Google Adwords – Benefits | 00:05:00 | ||
Know All about Google Adwords : Google Adwords, What & Why? | |||
Section 2: Getting Started | |||
How to Create your AdWords account | 00:05:00 | ||
Learn how to setup Google Adwords account | |||
Google Adwords Billing & Account Setting | 00:05:00 | ||
Learn all about setting up Google Adwords Billing. | |||
Google Adwords – Setting up conversion Tracking | 00:08:00 | ||
Learn how to set up Conversion Tracking to track Ads performance. | |||
Section 3 : Campaigns | |||
Google Adwords – Selecting Campaign Type | 00:09:00 | ||
Learn about different Google Adwords Campaign types and how to choose them. | |||
Google Adwords – Campaign setting | 00:06:00 | ||
Learn how to set up the campaign and setting up a new campaign. | |||
Section 4 : Adgroups | |||
Google Adwords – Choosing your Ad Groups | 00:06:00 | ||
Learn how to setup and group various adgroups. | |||
Google Adwords – Creating your 1st Ad Group | 00:10:00 | ||
Learn the steps for creating your first adgroup. | |||
Navigating Google Adwords | 00:11:00 | ||
Learn how to navigate through Google Adwords. | |||
Section 5 : Ads | |||
Writing Quality Ads | 00:07:00 | ||
Learn how to write a quality Ads to increase your conversions | |||
Section 6 : Keywords | |||
Keywords | 00:11:00 | ||
Learn about Keyword goals and Bidding Types | |||
Google Adwords – Keyword Match Types | 00:12:00 | ||
Know what are the different Match types in Adwords & how to create a successful adwords campaign. | |||
Adding Keywords & Changing Bids | 00:09:00 | ||
In this section learn how to edit bids, add keywords & adjust bids | |||
Finding Keywords with Keyword Planner | 00:00:00 | ||
Learn how to use Keyword planner & select the right keyword for your Campaign. | |||
Section 7 : Ad Extensions | |||
Ad Extensions in Google AdWords | 00:09:00 | ||
Learn about Ad extensions & how they help in increase your ads visibility | |||
Setting up Sitelinks & other Ad Extensions | 00:11:00 | ||
Lean how to setup Sitelinks & different types of Ad Extensions. | |||
Section 8 : Display Ads | |||
Google Adwords – Display Ads | 00:15:00 | ||
Learn about Google Display ads & types of ads & targeting for maximising ROI. | |||
Creating Display Ad Demo | 00:09:00 | ||
Learn how to create a display ads & setting for types of display ads. | |||
Section 9 : Video Ads | |||
Google Adwords – Video Ads | 00:12:00 | ||
Learn about Adwords Video Ads & types of Video ads. | |||
Creating Video Ad: A Demo | 00:12:00 | ||
Learn how to create Google Video ads & types of video ads. | |||
Section 10 : Shopping Ads | |||
Google Adwords – Shopping Ads | 00:11:00 | ||
Learn all about Adwords Shopping Ads. | |||
Google AdWords Shopping Ads: Creating A Demo | 00:09:00 | ||
In this section learn how to crate Shopping ads and its benefits. | |||
Section 11 : Mobile Ads | |||
Google Adwords – Overview Mobile ads | 00:10:00 | ||
Overview of Adwords Mobile Ads & its benefits. | |||
Mobile Ads Bidding Targeting | 00:11:00 | ||
Learn how to choose the right Bidding & Targeting Strategy for Mobile ads. | |||
Mobile Ads | 00:12:00 | ||
Learn how to create successful Mobile Ads & Campaigns & choose the right audience. | |||
Section 12 : Reports | |||
Google Adwords – Types of Reports | 00:11:00 | ||
Learn the various types of Adwords Reports and choosing the right report for your data. | |||
Adwords Reports – Predefined reports | 00:09:00 | ||
Learn what are Predefined reports and how to create the reports. | |||
Adwords – Custom reports | 00:10:00 | ||
What are Adwords Custom Report & how to create them? | |||
Section 13 : Manage Accounts | |||
Manage Adwords Account – Reading the Data | 00:12:00 | ||
Learn how to measure the performance for your Adwords Campaigns & Ads. | |||
Manage Accounts – A/B Testing Ads | 00:09:00 | ||
Learn how to do A/B Testing for your Google Ads. | |||
Managing Multiple Adwords Accounts | 00:08:00 | ||
Learn how to manage multiple accounts & Analyse performance of your ads, MCC account & Adwords Editor. | |||
Manage Adwords Accounts – Negative Keywords | 00:13:00 | ||
Learn all about Negative Keywords in Google Adwords Campaigns. | |||
Section 14 : Improve Campaigns | |||
Improve Campaign – Linking Analytics to AdWords | 00:08:00 | ||
Know how to link Adwords account to Analytics | |||
Improve Adwords Campaign – Ways to lower Cost per conversion | 00:09:00 | ||
Learn how to Maximize returns on Adwords Campaigns & lower CPC. |
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