Make The Most Of Your Google AdWords Budget: Here’s How!
If you are a shrewd marketer, you’ll know that people nowadays don’t just go online; they literally live online – reaching for the nearest device the moment that they want to know, do or buy something. Being where potential customers are means promoting your business online. But how do you know you have the money to advertise successfully? And even if you have the money, how do you manage it wisely?
1. Develop Several Ad Variations
You might think that being on a budget means you have to stick with just one ad. But having a generic and is unlikely to generate the conversions you want. It’s better if you have several variations of your ad that target various audiences.
For instance, if you’re running an online bookstore, don’t just target all the bookworms. Tailor your ads and focus on the different types of book lovers. Target young adults by pushing the latest works of a popular writer. Entice art buffs with an ad showcasing the different art, design and DIY books you carry.
2. Use Multiple Keyword Tools
Google’s keyword tool is undeniably helpful, but it doesn’t give out the best results all the time. There are instances when long-tail keywords they recommend simply do not have any data available. Or Google simply ignores really popular keywords.
A better strategy would be to utilize various keyword suggestion engines or keyword planners. You should also trust your knowledge of what keywords consumers are searching for when they came upon your site. Once you have a good list of keywords, test them yourself.
3. Create a Conversion Tracker
You need different ads to test which keywords are successful. More importantly, you need concrete data that can be tracked on a per-ad system. Let’s say you’re running eight ads and had Rs 5,00,000 in sales, how will you know which ads generated that conversion?
You need a good conversion tracking system to help narrow down which ads are good and which ones are doing nothing for your campaign. AdWords has a tracking system that you can use and which can send your data directly to Google Analytics. But it’s also a good idea to look for other conversion tracking tools and apps to get even more comprehensive analytics.
4. Be Smart About Your Ads Schedule
If you want to get the most out of your AdWords campaign, then you should only run your ads during hours when you’ll have a better chance at conversions. For example, if your company’s office hours run from 8 am to 5 pm, then it’s not a good idea to have an ad running at midnight.
The only way to know what schedule is best is to test. Check your data analytics to see which hours and days your ads are performing well. Once you have narrowed down the optimal hours for your campaign, you can schedule your ads better.
5. Use Google AdWords Extensions Wisely
Google AdWords extensions can help you stand out and boost your ranking. Extensions can make your ad bigger and give you more room to work. It helps draw more attention to your ad and lets you emphasize more benefits and features. There are a variety of extensions that a business can use, but a company has to choose carefully as some might not be appropriate.