5 Marketing Skills Your Resume Ought To Have!
“When you start with what is at stake for the buyer, you earn the right to their attention” – Jake Sorofman, CMO, Pendo.io
Are you sending out one job application after another, but not hearing back? A lackluster resume & Marketing skills may be the culprit. As you’ve probably already heard, you’ve got about six seconds to catch someone’s eye, so having a resume that packs a punch and tells a great story quickly is key.
When it comes to digital marketing…the showground is changing every moment. As a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills captured an employer’s eyes in 2017 and what will in the recent future? What sets their hearts thumping? What makes them say, “We need to hire this one!”
Take a look!
1.content Marketing & Email Marketing
Content marketing is inescapable in today’s digital marketing landscape. Brands have realized that they need to be producing a steady stream of high-quality content in order to attract their audiences. You can capitalize on the mighty content race by marketing yourself as a content mastermind.
When it comes to email marketing, it’s not new and is still one of the most effective ways to market products and services. Newsletter signup boxes are commonplace on nearly all blogs and brands are hungry for employees who can help them grow, retain and delight email subscribers. They’re looking for employees who understand open rates, A/B testing and email lead nurturing. If you can get practice with email marketing, wear these skills like badges of honor.
2.CMS Experience + CRM Skills
Since nearly all businesses publish content with the help of a Content Management System (CMS), noting some CMS experience on your resume is always a smart move, especially if you’re applying for a content marketing job. Put these on your marketing skills list and you’ll be sure to get noticed.
Businesses are also looking for experts in Customer Relationship Management (CRM) software, which serves as an essential tool for virtually any company. CRM software is used to organize and manage customers’ various interactions with a company. CRM software helps bridge the gap between sales, marketing, and customer service.
Mobile is on the rise and no one is powerful enough to stop it. It’s estimated that 60% of mobile consumers use their mobile phone as their primary (or only) device for accessing the internet, and over half of e-commerce traffic is driven by mobile devices! Understanding the mobile marketing landscape will make you a hero in the eyes of employers, so be sure to show this off on your resume.
As companies say goodbye to hard sales tactics and cold calls, they increasingly look to lead nurturing as a better sales solution. In the B2B world, most customer relationships today begin with content offers, then continue on with lead nurturing through the sales funnel. Lead nurturing is in super high demand, so employees with experience in this area should be sure to note it on their resume’s marketing skills list and social channel profiles.
5.Mastery of Full Marketing Arsenal of Tools
Businesses are looking for marketers who are masters of industry tools. You need to know which weapons will help you conquer any given space, making you powerful.
- Social Media Marketing Tools
- SEO Tools
- Image and Design Tools
- Email Tools
Paid Social Media Advertising
In an age when you can pay for likes and promote your Twitter posts, competition is heating up in the social arena, and businesses know that working with paid opportunities is the best (and quickest) way to get ahead. They need experts in paid social advertising – and their need is your opportunity!
What do marketing skills you think will provide major brownie points in 2018? If you’re an employer reading this article, what skills are you looking for in a new hire? Let us know in the comments sections below.