4 Reasons To Build A Career In Digital Marketing
Why a career in Digital Marketing? As this article is being written, the number of internet users across the globe is 3,567,365, 887 and counting of course. Even in India, fueled by internet penetration in rural areas, the number of internet users is set to see a 2-fold rise standing at 730 million by 2020 against the 350 million at the end of 2015. These are just a few numbers to set the foundation for what we’re going to talk about. Over the last few years, the digital and social media landscape in India has witnessed a paradigm shift. 87% brands leverage digital & 38% of them allocate a whopping 1/3rd of their budget to digital marketing!
This only mirrors the fact that more and more businesses are embracing digital to attract, engage and transact with their customers and this is being aided by increasing investments in better internet connectivity and growth in internet and social media usage. And why not? Digital marketing is perhaps the only cost-effective and more viable method to get your message out there and build a solid consumer base. Barriers to entry and scaling up are miniscule compared to traditional media. If done right, you can achieve a whole lot on a limited budget which has levelled the playing field between big and small companies.
This is precisely why we persistently vouch for the fact that more and more people should choose digital marketing as their career option. We’ll give you 4 reasons to drive the thoughts further.
1.You’ll Be In High Demand!!
No matter what field of business you are in, marketing is going to be the true winner. Yes, product development is important but if you don’t understand your customers’ needs and communicate them the benefits of your product, how will you sell it? Marketing and sales are the only functions within a business that provide instantaneous measurable ROI. We were reading online how 85% marketers are tracking revenues generated through digital marketing with 50% of them reporting that e-Marketing activities are contributing more than 10% of their revenues. This just goes to show how Digital Marketing is getting influential gradually.
Things were different a few years back, when businesses were busy building breakthrough products. Today, product development has become easier and faster with outsourcing and better technologies. The only way a company stands out in the crowd is through concrete marketing activities. How do you think Narendra Modi or Donald Trump became such big brands and social sensations? It sure didn’t happen overnight and merely via physical campaigns, did they?
Good digital marketers who can conduct high-quality campaigns help build brands from scratch. 80% of India marketers believe that integrated campaigns on email, social and mobile can result in significant increase in conversion rates. The sudden diffusion of smartphones, hand held devices and access to high speed internet has changed how media is consumed thus altering people’s buying behavior. It’s a simple demand and supply theory. Digital marketing is extensive and there’s an enormous want for digital marketers so much so that several marketers are planning to increase investment manifold in marketing activities. Remember, it’s this scarcity that creates value.
2.Lucrative job opportunities
As we’ve just mentioned…supply is less while demand is more, it goes without saying that a good digital marketer will get big bucks. Plus, the higher you go up the ladder, so does your pay scale.
3.Laying The Groundwork To Help You Become An Entrepreneur
If they have the money, anyone can build a product. A lot of product heavy startups bootstrap, raise capital from their savings, inheritance or through investors and are able to build a product in a couple of months.
However, if you don’t know how to market that product, where do you think your business will go? You guessed right…kaput! When marketing is done right, scaling the business is just more stress-free than trying to go the traditional way, that’s all. When you gain experience in digital marketing, you will not only get better job opportunities, but will be immensely helpful if you plan to become entrepreneur. You’ll comprehend customers’ needs better, evaluate product-market fit and assess demand in the market. You will also be sensitive to the changing needs of your customers and their perceptions…a few demands of starting up.
4.It’s a challenging job but equally exhilarating
Digital marketing is not for everyone. If you’re weak hearted, you’ll not be able to handle the uneven territory that comes with marketing. If you run a fresh online campaign, you can’t really call it a campaign…it’s a mere experiment. You could succeed or you could falter. Over a period of time, as and when you figure out what works, you scale up.
But, digital marketing is flexible. Because you’re working around the internet, where you work from is not crucial as long as your work is accomplished. In fact, having employees respond straightaway are an asset. Getting where we’re headed to?
Plus, you get to choose what you want to do. Digital Marketing is a huge industry and there is a lot going on under the umbrella. You can hold a multitude of various roles in digital marketing for a wide variety of dispositions and skills.
You can become a content or email marketer, a social media or mobile marketer, e-commerce executive, inbound marketer, a SEO or PPC executive or you can be an online PR expert.
If you’re really serious about it, career in digital marketing can do wonders to your career and take you places. Its dynamic, progressive, well-paid and a critical part of the industry now. Good luck!