While the marketing field is evolving drastically as we speak, its basic goal has always been the same- customers. To achieve this goal, businesses allocate a separate budget so as to reach them, engage with them and involve them in their products/services to enhance their...
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After losing her husband and only son to illnesses, Shravya was broken both mentally and financially. Married at a tender age of 14, with no educational qualification, Shravya worked relentlessly in fields to support herself. She had not only lost all hopes, but also due to...
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It is not just contacts, but the right contacts which you need to excel in any field, LinkedIn helps you build that contact base. With new features being rolled out by LinkedIn to ease the processing of generating leads, Like, Lead Gen Forms. LinkedIn says 80% of...
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If you are part of a start-up, for that matter any business, you know there isn’t enough time, money or human resources to go around. One thing which you are not allowed to do is - settle down. There’s something always happening around you offering...
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Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences. But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Imagine being able to reach the specific groups of Instagram users...
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If you’re in the education sector, you know how over the years, from the way education is imparted to the career paths that students choose has drastically changed. Internet is being recognized and consumed like never before. Right from social media to using mobile...
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We are through Q3 and top companies have the habit of starting to plan for the next year right from the very beginning. But, if you have not initiated planning yourmarketing strategy and budget for 2018, be prepared to face questions regarding tactics you are...
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Why a career in Digital Marketing? As this article is being written, the number of internet users across the globe is 3,567,365, 887 and counting of course. Even in India, fueled by internet penetration in rural areas, the number of internet users is set to...
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Classifications are confusing, aren’t they? There are digital marketing and internet marketing, there’s inbound & outbound marketing, there are social media and social networking – similar names, but are they different? And how do business owners, CEOs and marketing managers decide what’s right for their business? We...
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